About

Sarah Hokuf

Founder, Designer, & Creative Director at TruthEra

Meet your designer...

Sarah Hokuf, Creative Director
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golden doodle

Hi! I’m Sarah Hokuf, the Creative Director and Founder of TruthEra Design Co.


I began my career in Advertising in the late 90’s during the dotcom bubble! After a trip to Europe in 2004, I decided to start my own digital design agency, Evolve Creative, and a decade later was building hundreds of websites with my team! I was approached to sell the successful company and did so on 1-1-2020. I stayed on for 4 years until I left to work at AirCorps Aviation, which my husband owns. I really missed working with clients and building websites, so I brainstormed for several months until I felt this calling to start TruthEra. And here we are!


I’m a wife, mom, Christian, designer, tech guru, and an entrepreneur with over 20 years of business experience. I LOVE the outdoors, which means I’m in the perfect spot living in a log house in the woods of northern Minnesota, on a lake. My most consistent hobby is biking on trails – paved or single track. I’m recently considered a “dog mom” of our goldendoodle named Lego (he’s my first dog). My other interests are listening to health podcasts (oh those darn seed oils are not good for you…) and Christian political news (like Allie Beth Stuckey).


You can read my entire story in Voyage Minnesota Magazine.

View career history on LinkedIn.

Books I've read over the year:


  • Toxic Empathy, by Allie Beth Stuckey
  • Under His Wings, by Emily Compagno
  • Living Your Truth (and Other Lies) by Alisa Childers
  • Hillbilly Elegy
  • The Bible and many more...

The reason I use the term “we” instead of “I” throughout this website, is that I bring on partners as needed when the demand calls for it.
I will have my eye on EVERY project, and each client is as important as the next.